Online dating is more popular than ever before but on college campuses the phenomenon has taken a new and interesting turn over the past few years: Tinder. It’s a modern day hot or not list disguised as a dating smart phone app. The app, just 19-months-old, has changed the online dating game for younger generations. The Millennial generation is known for wanting immediate gratification, which is exactly what Tinder strives to provide, with love or lust being the service offered.
How Tinder works
A user is based off these criteria: up to six photos, a short description and whatever shared interests and friends the matched up pair may have on Facebook. Then it’s decision time. Swipe the photo right and you like them. Swipe left and it’s a nope. If two people swipe right for each other then it’s a match and they have the option to message each other.
Naturally, this smart phone app is furthering the hook up culture that is increasing in popularity in young adults all around the country. The targeted audience is men and women between ages 18 and 35, though it is most popular among college age people. But does it serve a legitimate dating service too?
“I wasn’t using it to find someone to have a random hook up with. I was looking for someone who I could actually go on dates with,” Elon junior Victoria Selover said. “I wanted to find someone who would make an effort to spend time with me and make fun plans.”
Many students on Elon University’s campus are tapping into this new dating pool or meeting people at nearby colleges and universities. Some find the process addicting on their smart phones, while some are truly participating to meet new people.
“I don’t find tinder addicting but I find it necessary when you go to school in Elon, North Carolina,” said Elon University senior Powell Mansfield. “There are about 28 gay men here. 17 of them don’t like me and six of them have hooked up with my ex-boyfriend and two of them I’ve hooked up with. So that’s why I go on tinder… I just cant go to a fraternity party and meet a guy or find him at Harris Teeter it’s just not really going to happen. So I use Tinder. “
Where Tinder started
Tinder is based in Los Angeles where founders Sean Rad, Justin Mateen and Jonathan Badeen (who’s the app engineer) constantly work to improve the app.
They began with simple “party promotion,” meaning they’d throw parties at colleges and as an entrance fee, each guest would have to show that they downloaded Tinder on their phones. It started in houses and clubs and quickly grew to include sorority and fraternity representatives from around California.
How much does Tinder compete with other online dating sites?
While sites like Match.com and eHarmony have a slightly older demographic, Tinder targets mostly college age students, who are around 18 to 24 years old. The whole idea behind the app is to comfort our insecurities about the online dating process. A user can only message another if they both swiped right or “liked” each other. The psychology behind this is that it’s much easier to approach or talk to someone when you know they’ve already indicated they are interested, too.
“It’s a way to kind of judge people without them knowing you and without even knowing you’re doing it,” said Elon senior Emily Lessard. “You just say ‘Oh, you’re cute or oh, you’re not,’ And they never have to know. It’s great.”
With today’s youth culture the way it is, it can be rare to see any two people out on a date, according many women on Elon’s campus. But with Tinder, meeting dates in public places for the first time is the smart thing to do for safety.
“I met this man on Tinder and we just started chatting and really had a lot in common and I thought I liked him,” Elon senior Emily Lessard said, “We met for a few dates. The first time I met him I said ‘Oh my god, thank God.’ He said ‘What?’ And I said ‘I’m just glad you’re not a 60-year-old balding man.’ Because online dating these days.“
A study done last year found that one-third of all couples who get married met online. The number one site for happiest marriages is currently eHarmony.com, but there are options for every type of person from religious (like JDate and Christian Mingle) to ethnicity (Black People Meet) to farmersonly.com. And Tinder is responsible for over 100 marriages in the short time it’s been up.
Why is it so addicting?
Tinder can be an incredible ego boost. If a user stays on it long enough and keeps their photos, description and likes updated, they are pretty much guaranteed to get a few matches. Whether or not they decide to form some kind of relationship with the person is an entirely new step and some people only do it only for the rush of getting matched with a stranger.
“It is a huge ego boost,” Elon sophomore Julie Dennen said. “You get complimented a lot. You get matched a lot. I have a lot of matches and that’s really fun.”
Tinder also has a convenience factor. Users on their smart phones can get on the app anywhere. It’s so easy to swipe left and right and even plugging in a description is simple. It’s all about branding. The millenials love using Twitter on which a user makes a statement in 140 characters. They know how to brand themselves and send a message quickly. On Tinder, in a line or two generally serves the purpose of promoting a person.
“Tinder’s so addicting because its so easy to use,” Elon junior Matthew Lanahan said, “The next person is just a click away. Plus it’s great for procrastination.”
The app is useful not only in that it tells you about other people who are close in proximity but it also helps the user realize things that they are interested in for a potential partner. When a user can swipe so quickly across the screen, it gives them the opportunity to see many, many different kinds of people.
“I probably check Tinder once a week,” Elon junior Victoria Selover admitted. “I find it addicting when I’m on it because you so desperately want to find someone you’re attracted to but in the span of an hour you might only find three people. So you keep playing because you want someone to catch your eye. I’m definitely more interested in what types of guys are swiping right for me, though.”
Overseas popularity of Tinder is Growing
How did Olympians meet this year in the Olympic Village in Sochi? By swiping on Tinder. Since Tinder offers matches based on geographic proximity, the athletes were all Tindering with other Olympic athletes.
The most popular Tinder user from the Olympics was New Zealand snowboarder Rebecca Torr who was reported saying, “Just wanna match with the Jamaican bobsled team.” Multiple athletes, such as U.S. snowboarded Jamie Anderson, have mentioned to media sources that they’ve deleted their accounts to focus their attention on their Olympic performance.
There have been reports and rumors every year that the amount of condoms used in the Olympic Village is obscene every year, but this year the app just made finding an Olympic fling that much easier.
But SoChi is not the only foreign place utilizing the app. Here in the states there are countless profiles with descriptions along the lines of: Studying in America. From Spain and looking for friends.